A product launch is more than just putting a new gadget on the shelf—it’s an event, a story, and an opportunity to create hype. Here’s how to run an effective tech product launch in your store:

1. Pre-Launch Buzz
Start marketing 1–2 weeks ahead. Use social media teasers, email invites, and countdowns. Collaborate with influencers to generate interest.

2. In-Store Setup
Create an eye-catching display. Include digital signage, QR codes linking to product videos, and interactive demo stations. Clean, modern, and minimal works best.

3. Launch Day Events
Host giveaways, demos, or a live unboxing. Offer refreshments or “first 20 customers” bonuses. Stream it online to engage remote customers too.

4. Staff Training
Ensure your team knows the product inside and out. They should be able to demo key features and answer questions confidently.

5. Capture Content
Record the launch for future marketing. Customer reactions, interviews, and setup shots are great for YouTube or TikTok.

A great launch creates not just sales, but long-term customers. It positions your store as the place to go for first access and insider experiences.