Your team is your most valuable asset. Well-trained staff create better customer experiences and drive more sales. Here’s how to get them up to speed:

1. Product Knowledge Sessions
Hold regular meetings or send video updates when new gadgets arrive. Let staff test the products themselves.

2. Customer Roleplay
Practice real-life scenarios—returns, technical questions, upselling, etc. Build confidence through repetition.

3. Soft Skills Matter
Teach listening, patience, and body language. Tech can be intimidating—make customers feel at ease.

4. Create a Digital Knowledge Hub
Keep a shared online doc or app with specs, troubleshooting tips, and demo scripts.

5. Encourage Passion
Let employees geek out. If they love the products, they’ll naturally sell more.

A knowledgeable, passionate staff makes your store stand out—and turns window shoppers into regulars.